Service Attitude

16 june 2011: my article about « The Groupon Paradox » in English has beeen published on ehotelier.com

15 april 2011 : the Service Attitude page on Facebook is precisely one year old. Happy birthday! It has 518 « fans » of service, marketing restaurants and trade because I post links that relate to this field of activity about once a day on the average

March 2011 : on French TV France 5, program « Fondus de Surgelés », a 3 minute interview of Thierry Poupard on how to detect frozen food on a restaurant menu

8 février 2010 : conference by Thierry Poupard at the « États Généraux du Commerce » set up py a local association of retailers and the Chamber of Trade and Industry of Moselle. Subject : TEN POINTS TO IMPROVE THE CURRENT ACTIVITY AND GET OUT OF THE CRISIS BEFORE THE COMPETITION

October 1st 2009, H.E.C. school of management: Thierry Poupard’s lecture about « Brands with networks: from the positioning of the brand down to the operational plan of the point of sale » in professor Jean-Noël Kapferer’s MBA program. To see a very short scene of the conference click on the screen below

September 2009: Thierry Poupard has launched a new group on Facebook, FUN ‘N RESTAURANTS. You are very welcome to register and share a variety of information

September 2009: Thierry Poupard has become a member of the Gerson Lehrman Group Council, « The World’s Largest Marketplace for Expertise » based in New York in the Food & Beverage sector

August 2009: comment of Thierry Poupard in an article about the cut in VAT in the French restaurant industry in Business Week as well as on Der Spiegel Online

July 2009 : several articles with a citation of Thierry Poupard about VAT that is down in the restaurant industry but prices not so much (« La TVA baisse dans la restauration, les prix moins ») in leading French weeklies L’Express.fr, Le Parisien.fr and Le Point.fr

25 juin 2009: publication of an article by Thierry Poupard « July 1st 2009: D Day for the French restaurant industry » on the australian web site ehotelier.com, the one stop web site for hoteliers

June 17, 2009 : an article by Th. Poupard, « An update on the hotel industry in France and in Paris » on the website ehotelier.com

May 11, 2009 : « The US car makers disaster could reproduce in other industries… » by Thierry Poupard on the website ehotelier.com

May 2009 : after N° 61, end of the publication of « the bimensual chronicle about Marketing Sales and Service by Thierry Poupard » on the Internet web site of the magazine Neorestauration. It is substituted by frequent articles on my personnal blog (on the right side of this website). However they are in French language. For those who are interrested, it is easy to subscribe to the RSS flow in order to be alerted by any new publication

January 23, 2009: Chairman of a think-tank on the Internet and training – « What are the best ways of using the web for training that you know of? » – during the Food Service Exchange day organized by Leaders Club International in the city of Lyon

November 2008 : article about marketing management of spas via « Detecting The Key Activity Indicators » in order to better match supply and demand of treatments with the objective of to achieve a simultaneous incremental profitability for the property and customer satisfaction in the N° 7 of NESS, The Wellness Business Magazine








November 10, 2008: publication of an article by Thierry Poupard about « How To Get Through The Crisis Without Too Much Damage » on the Australian website ehotelier.com

Octobre 23, 2008 H.E.C. School of Management: Thierry Poupard’s conference on the theme « From Strategy To Operations, The Marketing Model Of Network Retail Brands » within the lecture of professor Jean-Noël Kapferer to MBA program students. To view a short excerpt, click on the screen below

September 22, 2008: joint conference with Stephanie Pelaprat (founder of Restopolitan) in 3rd Festival of gastronomy in Mougins near Cannes, France on the theme « Loyalty And Gain Of Customers With An Electronic Booking System ». A booklet was handed to the attendants: « Customer service, advice & indiscretions » written by Thierry Poupard

September 10, 2008: publication of an article by Thierry Poupard about measuring the profitability of restaurants and spas – concepts of Revenue Per Available Seat and Revenue Par Available Minute – on the Australian website ehotelier.com

September 2008: article on the management of planning as a factor of profitability for the spa in the N°. 6 of NESS Magazine

July 3, 2008: Thierry Poupard’s conference on the theme « Marketing-Management: Low Tech, High Profit » at the Forum Hotel-Spa, organized by Millennium Organization at the Ritz hotel in Paris. To view a short excerpt, click on the screen below

May / June 2008: Thierry Poupard’s article on « How to increase the number of customers and increase their visit frequency » in a Spa, talk with Jamal Hussain, Area General Manager Maldives of the Banyan Tree Hotels & Resorts Ltd luxury chain and interview with Ravi Chandran, C.O.O. spas of the group in NESS magazine No. 4

(Thierry Poupard & Jamal Hussain – Dec. 2007)

April 2008: Th. Poupard’s article in the Tourism Hotel Catering Letter of Calais UMIH

April 2008: « Quick Analyses Sales With Its Matrix », a tool designed to measure, manage and optimize the product portfolio created by Thierry Poupard. Article published in No. 451 of Néorestauration magazine

March 8, 2008: Thierry Poupard’s conference on the theme « Is There A Marketing Model For Spa? » at the 3rd Mondial Spa & Beaute show in Palais des Congres, Porte Maillot, Paris

March 2008: resumption of an article of Th Poupard on the hub of L’Ecole de Savignac on Viadeo

March 2008: Th Poupard’s article in NESS magazine on the theme « Spa Profitability Through Marketing Leverage »

February 2008: resumption of an article Thierry Poupard in Gastronomic World

January 2008: Interview of Philippe Coulibaly, General Manager of the Health Ritz Club, by Thierry Poupard in NESS magazine

January 2008: Interview of Thierry Poupard in ICF-L’Argus des Commerces (retail trade magazine)

January 2008: Article Thierry Poupard « Think Your Snacking Supply Over » on the site of L’Hotellerie

December 2007: Th Poupard’s article published on the blog Ziki.com

December 2007: resumption of articles of Th Poupard on Wikio blog

November 2007: article about Thierry Poupard’s book Service Attitude on the web site Cher Client (Dear Customer)

October 2007: excerpt from the interview with Th. Poupard by Jean-Charles Schamberger in The Guide of the 100 best restaurants in France

October 2007: Th Poupard’s article « Poor Service Make Customers Flee, Good Service Attracts Them » in L’Hotellerie-Restauration, the French leading weekly in hospitality

September 2007: interview of Thierry Poupard by Jean-Charles Schamberger in Néorestauration about the release of the book Service Attitude

September 2007: Th Poupard’s article « The Restaurant Industry Is A Business Of Service » in the weekly L’Hotelerie-Restauration

July 2007: article about Service Attitude on the web site emarketing

June 2007: Interview of Th. Poupard by Thierry Spencer on his blog, Le Sens du Client (customer sense)

Mai 2007: publication of the book SERVICE ATTITUDE by Thierry Poupard. Facts, analysis and ideas to help retailers simultaneously sell more and better and increase customers’ satisfaction