Service Attitude

Design and development of the MARKETING PROFIT MODEL
- Measure of the economic success, performance and profitability of the products
- Pyramid of sales and profit, key indicators that relate to products and traffic
- Objective: to sell more products and to sell more profitable products.

Evaluation of the profitability of a promotion: concept of Gross Additional Profit.

Brand positioning, strategy and implications for operations.

Research about customers (tailor made):
- Behavior: usage, competitors visited, motivation and circumstances of visit, frequency of visits.
- Satisfaction at various levels (concept and products, service and operation, premises).

Guide on the fundamentals of hospitality, service, marketing and sales for the use of managers and staff of the point of sale.

Merchandising and POS: how to improve the function of the tools that are used in line with the customer’s behaviour, the sales volumes and the objectives.

Trading area of the existing sites: where are the customers and prospects?

Planning for local marketing: capture new customers and increase their visit frequency.

Preparation of openings and reopening of sites: guide on marketing activities before, during and after opening.

Analysis of the context and the opportunity for implantation in foreign markets.

Tailored seminars for service staff and marketing managers and operation people.

Achievement of any kind of operational communications, in partnership with « Le Grand Bureau« :

A short presentation of the missions I do is in this downloadable pdf document