BETTER CONTENT IN YOUR POSTS ON SOCIAL MEDIA\u00a0<\/strong><\/p>\r\nA post on Facebook for your business is supposed to attract (new) customers and to create a venue. However, we often see too many posts that are personal and\/or target friends or customers who already know your place. Businesswise, this is usually useless\u00a0<\/p>\r\n
Let say one of your target are people looking for a place to celebrate a birthday or a family event. Your post must mention first that you have an appropriate offer for that, then describe what could be attractive for this target on your premises, more than at competitors\u00a0<\/p>\r\n
As for your printed communication I can write the text in English and\/or in French according to the information you provide to me before you post on Facebook or elsewhere\u00a0<\/p>\r\n
![\"Logo](\"https:\/\/www.service-attitude.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/LogoFB.jpg\")
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The post must be short, a few lines (people don’t like to read)<\/p>\r\n
Alternate the themes of your messages according to other targets like people who are looking for a place to organize a seminar or a business meeting, or couples who would like to dine in an quiet environment, or friends who want to have a party\u00a0<\/p>\r\n
Of course, every word is important and any information must be useful. It is not good enough for a message to be liked, it must incite to action like a phone call, a message, a visit \u00a0<\/p>\r\n
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BETTER SALES & PROFIT ANALYSIS OF YOUR ACTIVITY
<\/strong><\/p>\r\nIf you have a POS cashier system you probably do all that is mentioned below, but if you just keep track of your sales and expenses with a pen and a notebook I can help\u00a0<\/p>\r\n
Basic information is about the total number of customers and the volume of sales per day over the period in year n and in year n-1 so we can track the evolution in $ and in % \u00a0<\/p>\r\n
Same for the expenses. On a monthly basis because it needs more time to write-off the expenses. Let say you buy a one liter bottle of vodka, you’ll have to sell some 20 shots from it and it will take several weeks before the bottle is empty and the profit is in the cash drawer\u00a0<\/p>\r\n
\r\n- You send me these figures every day<\/li>\r\n
- I create an Excel file and plug them in real time with updated totals and variation in $ and % vs year n-1<\/li>\r\n
- Thus, upon request, you can have a daily report of your sales\u00a0<\/li>\r\n
- And I create a monthly report including all expenses (they can be split in different categories like food, beverage, supplies…) so that you get both gross margin and gross profit over the period \u00a0<\/li>\r\n<\/ul>\r\n
For this tool the cost estimate depends on the number of items your have, but the price will not be high\u00a0<\/p>\r\n
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If, in addition to the sales and the number of customers, you have the quantity sold and the food cost per item, we can then step up in a more complete and useful tool, Menu Engineering or Menu Mix Management. In the example below there are just a few lines, it doesn’t show the categories of products, the subtotals and the grand total\u00a0<\/p>\r\n
![\"Menu](\"https:\/\/www.service-attitude.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/MMM.png\")
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* SR = Stike Rate. It is a ratio (number of each item sold per 100 guests) that helps compare the performance of each product and their contribution to Sales & Profit\u00a0<\/p>\r\n
Once the Menu Mix Management table is completed, the grand total figures on the bottom line will feed the end-result graph which is the Pyramid of Sales & Profit. Cf. the example below\u00a0<\/p>\r\n
![\"Sales](\"https:\/\/www.service-attitude.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Pyramid.png\")
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You can then manage your activity<\/p>\r\n
\r\n- Develop the sources of volume and profit: sell more products; sell products that provide higher yield by using merchandising and communication at the point of sale and suggested sales by the service staff\u00a0<\/li>\r\n
- Set up an action plan to retain customers, increase their visit frequency, and gain new ones\u00a0<\/li>\r\n<\/ul>\r\n
N.B. In these examples the VAT does not appear. It can of course be integrated into the model and \u00a0therefore deduced, product by product, in order to obtain “net” figures\u00a0<\/p>\r\n
For this tool the cost estimate will depend on the time spent which can be long \u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"
I do not claim to be an expert in English and French, but I promise you flawless language. As for the analysis of sales and profitability I know the subject\u00a0 BETTER ENGLISH COMMUNICATION ON YOUR PRINTED MATERIAL Your communication will perform better when it is written in better English. Spelling, vocabulary or grammatical mistakes… <\/p>\n
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Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":6859,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"_links":{"self":[{"href":"https:\/\/www.service-attitude.com\/en\/wp-json\/wp\/v2\/pages\/18"}],"collection":[{"href":"https:\/\/www.service-attitude.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.service-attitude.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.service-attitude.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.service-attitude.com\/en\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":72,"href":"https:\/\/www.service-attitude.com\/en\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":7293,"href":"https:\/\/www.service-attitude.com\/en\/wp-json\/wp\/v2\/pages\/18\/revisions\/7293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.service-attitude.com\/en\/wp-json\/wp\/v2\/media\/6859"}],"wp:attachment":[{"href":"https:\/\/www.service-attitude.com\/en\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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